Distribución 2005
The Study of Brand Reputation of companies from the distribution sector involves a particular application of the general methodology of I.R.M.A. The first step in this application is qualitative research delving into the concept of brand reputation and identification of those variables that affect the reputation of distributors.
The second quantitative step involves random surveying. People surveyed express their opinion on establishments where they shop as well as on ones where they do not, if they are in a position to have formed an opinion.
Distribution I.R.M.A. combines this information and offers a general ranking ranking of reputation of establishments.
In the attached files are the articles published in the ABC newspaper supplement, Nuevo Trabajo, Economía y Empresas which feature this ranking, as well as the study.
