Methodology
First Evaluation: Survey of Chief Executives
¿Which Chief Executives?
Members of the steering committees of enterprises with annual turnover greater than 50 million euros.
The Result?
A provisional Corporate Reputation Ranking is drawn up and held in private.
Second Evaluation: Evaluation by Experts
Members of the Institute of Financial Analysts
What do they evaluate?
Economic-Financial Results
Quality of economic Information
Consumer Associations
Spanish Confederation of Home-maker, Consumer and User Organizations (Ceaccu),
The Spanish Confederation of Consumer and User Cooperatives (Hispacoop), the Association of
Users of Communication (AUC), the Consumer and User Confederation (CECU)
What do they evaluate?
Quality of product and service
Respect for consumer rights
Persons linked with 14 non-profit entities
Foundation for Ecology and Development, Aid in Action, Spanish Association of Foundations, CERMI, Iberoamerican Confederation of Foundations, The Red Cross, Childbirth and Work, Professionals for Ethics, Save The Children, Seo Bird Life, Solidarity with Development, Transparency International and 2 non-profit entities that would rather remain anonymous.
What do they evaluate?
Commitment to the community
Social and environmental responsibility
Trade Unions
(U.G.T., CC.OO. and USO)
What do they evaluate?
Job quality in all its aspects
Opinion makers
What do they evaluate?
Provisional ranking of leaders (for the first time this year)
Third Evaluation: Direct Evaluation
The final **merco** evaluation is the responsibility of Análisis e Investigacion technical staff who verify, on site, by means of a merit survey, the reputation of each of the enterprises from the provisional Corporate Responsibility Ranking.
