Technical details 2006
1. SURVEY
**Universe** 12,000 Spanish chief executives form 2,850 enterprises with annual turnover greater than 50 million euros
and University Professors.
**Sample obtained** 891 cases, which implies a sampling error of ±3.35% with CI= 95.5% and p=q.
**Survey** By post.
**Field work** From Octubre 2005 to January 2006.
2. EVALUATION BY EXPERTS
The first 70 enterprises were evaluated by: 83 Financial Analysts (Economic-financial results and quality of economic informaction); 85 members of NGOs (Ethics and CSR); 65 members of Trade Unions (Job quality); and 54 members of Consumer Associations (Quality of offer); 45 Opinion makers (Reputation leaders).
3. TECHNICAL EVALUATION
Carried out by Análisis e Investigación technical staff analyzing information from a questionaire to evaluate reputational merit, along with Interviews conducted in 48 enterprises.
4. INSTITUTION IN CHARGE OF ANALYSIS
ANÁLISIS E INVESTIGACIÓN
Technical Director: José María San Segundo.
Project Director: Justo Villafañe (Professor, Universidad Complutense, Madrid).
