Merco

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Merco Empresas

Technical details 2001

1. SURVEYING

Universe 5,377 chief executives from 1,040 enterprises with annual turnover greater than 10,000???? millon euros.
Coverage National.
Sample 496 cases, with a sampling error of assumed simple randomness +/-4.3%, a confidence interval of 95.5% (p=q=0,5).
Survey By post (fax and e-mail) with a structured questionaire.
Field work
Posted: from16 to 31 Octuber 2000.
Telephone follow-up: until 30 November 2000.
Deadline: 1 February 2001.


2. TÉCHNICAL EVALUATION

Information on the first 50 enterprises with personal interviews in 38 of the 50.